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Effective Ways to Reach Out to Bloggers for Promoting Your Book

You’ve recently published a book and you're probably eager to promote it to reach a wider audience. One way to achieve this is by reaching out to book bloggers who can help you spread the word. However, before contacting book bloggers, it's important to keep a few things in mind that can make the process more successful for you.

 One of the first keys to success is to create a list of potential book bloggers who enjoy reading your genre. Visit their websites to see if their style aligns with yours. To make a good impression and increase your chances of success,  personalize your introductory email and show genuine interest in the blogger's work. Most importantly, here are a few of the dos and don'ts to keep in mind.

First, the Do's

(1)  Do read reviews they've written to get a sense of what they look for in a book. This will help you tailor your pitch accordingly and increase the chances that they will be interested in your book.

(2) Do follow submission guidelines carefully. Many book bloggers have specific requirements for review requests, such as preferred genres or formats. Make sure you adhere to these guidelines to avoid being rejected outright.

(3) Do show your appreciation if your book receives a review. Thank the blogger for taking the time to read and review your book, even if the review is not entirely positive.

On the other hand, there are some don'ts to keep in mind:

(4)   Don't forget to do your research. Sending out generic requests to every book blogger you can find is unlikely to be successful. Take the time to research bloggers who are a good fit for your book and personalize your pitch accordingly.

(5)   Don't email every book blogger in one email blast. This is a surefire way to get your email deleted or marked as spam. Take the time to craft a personalized email for each blogger you contact.

(6)   Don't nag the blogger. Bloggers receive a lot of requests, and it can take time for them to get back to you.

(6)   Don't follow up too soon or too frequently, as this can come across as pushy and unprofessional.

(7)    Finally, don't harbor bad feelings if your book isn't accepted for review. Remember, book bloggers receive countless requests and may not be able to review every book they receive. Be gracious and thank them for their time. Keep in mind that there are many other ways to promote your book, so be creative.


And if you find yourself still struggling with marketing your work to bloggers or on social media, don't be afraid to reach out to us for help. Our team of consultants can help you create a marketing plan that fits your budget and goals. With persistence, dedication, and a little bit of help, you can achieve your dream of sharing your writing with the world.

Written by

Susan Berry Graphic designer and Consultant

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